Retention
A loyalty programme without the loyalty card.
Customers earn points on every order, or collect a stamp per order on a digital stamp card, then redeem them for rewards from a catalog you control. Each redemption generates a single-use coupon they apply at checkout. Whole programme runs on your storefront. No plastic cards. No separate app to download.
What it does
Pick points or a stamp card for your store, then set the earning rule, the credit moment, and the rewards.
- Points. A percentage of order value per category, plus optional bonus points above a threshold.
- Stamps. One stamp per qualifying order (optionally above a minimum spend); a full card issues the reward automatically.
- When they credit. Order accepted, closed, or paid.
- What they buy. Build a catalog of rewards, each with its own points cost, discount value (fixed or percentage), and expiry.
- Customers self-serve. Logged-in customers see their balance, browse the rewards, and redeem the ones they want; a single-use coupon code is generated for each redemption to apply at checkout.
Who it's for
Any business with repeat customers. A neighbourhood café where regulars come twice a week. A clinic running monthly health screenings. A pet store where the same dog owner buys food every fortnight. If you have customer phone numbers in your dashboard, you have a loyalty programme.
How it works
- Enable Loyalty in Settings > Apps, then open Loyalty > Settings. Choose points or a stamp card, set a welcome bonus, and pick the order event that triggers earning (accepted, closed, or paid). For points, configure per-category earn rules under Loyalty > Points: percent of order value plus any bonus points above a threshold; for stamps, set the optional minimum spend.
- Build your rewards catalog under Loyalty > Rewards — each one has a title, image, points cost, discount value (fixed or percentage), and expiry date.
- Customers earn points automatically as orders flow through. They redeem from the Rewards page on your storefront; each redemption generates a one-time-use coupon code; they apply the code at checkout. Staff can also award or redeem points manually from the Cards list.
When to use it
Loyalty is most effective when your average customer comes back at least once a month. If you mostly serve one-off buyers (e.g. tourist trade), referral or coupon programmes work better — and you can run them alongside loyalty.
Frequently asked questions
Can I set different earn rates for different parts of my catalog?
Yes — each catalog category has its own percent-of-value, optional bonus points, and threshold. A café typically rewards drinks at 100% and food at 50%; a beauty retailer might give 15% on full-price items and 5% on sale items.
Can a guest customer earn points?
No — points are tied to a registered customer's loyalty card. A card is created automatically the first time a registered customer places an order, and you can also create cards manually for in-person customers from the Cards list.
How do customers see their balance?
Once they sign in, the customer dashboard shows their balance, transaction history, and the Rewards page they can redeem from. Card creation and redemptions go out by email, and the message when a reward is ready or about to expire can go by email or WhatsApp. You pick the channel per message under Settings > Notifications.
Can I run loyalty alongside coupons?
Yes — they're separate systems. The discount a customer earns from a redeemed reward is itself just a single-use coupon, so it follows your normal coupon rules at checkout (e.g. it can't stack with another coupon on the same order, since one coupon applies per order).
Can I award bonus points manually?
Yes — staff can award points to a card from the Cards list (Give points), useful for in-person sales, service completions, or goodwill gestures. Staff can also redeem points on a customer's behalf for a chosen reward.
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