Industries · Food & beverage

Pre-orders, custom cakes, and pickup scheduling for bakeries.

Customers pre-order tomorrow's sourdough on Friday night. A birthday cake order with the message "Happy 30th, Sarah" comes in ready-to-bake — name spelled correctly, pickup time confirmed, payment cleared. WhatsMenu runs the order-taking side of a bakery so you can focus on the bake.

Where a bakery's order flow gets messy

Five frictions every bakery hits — and what they cost when handled by paper.

Custom cake orders with messages, names, and decorations

"Happy birthday Aiko" gets misspelled. The flower colour is mauve, not pink. The customer wanted gluten-free; you didn't catch it. Without structured fields, every cake order is a back-and-forth chat that takes hours and still risks getting wrong.

Small-batch items that sell out by mid-morning

You make 24 sourdough loaves Friday morning. By 10am they're gone. Customers walk in at 11am expecting one based on your Instagram from yesterday. They leave annoyed.

Pickup windows nobody coordinates

Three customers all want pickup at 5pm Friday. You can't batch-bake 30 cakes for one slot. But the orders all arrived as text messages with no structure — you had to read each one and reply manually.

Gift bundles that need to feel special

Christmas hampers, hari raya boxes, valentine's gift sets — multiple items wrapped together at a fixed price. Each requires a setup; running them through individual SKUs is messy.

Allergen disclosure that's legally important

Nut-free, gluten-free, eggless, vegan — customers ask before ordering. Without structured allergen flags, your team is replying to messages all day with the same questions.

How WhatsMenu fits a bakery

Each friction maps to a feature.

Custom item fields capture messages, names, decorations, dietary needs

Add fields per cake: recipient name, occasion, message text, flower colour, dietary needs, pickup date and time. Customer fills them at checkout. Order arrives structured — no more "what did they say in the chat?"

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Daily limit caps small-batch bakes

Cap sourdough at 24 per Friday. Cap birthday cakes at 5 per weekend. Once the cap hits, the storefront shows "fully booked." No more disappointing walk-ins at 11am.

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Scheduled availability defines pickup windows

Pickup slots: 10am, noon, 3pm, 5pm. Cap each at how many cakes you can hand out in 15 minutes. Customers self-select. No more "everyone at 5pm" chaos.

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Bundles for gift sets at a fixed price

Christmas hamper = 1 stollen + 1 spiced loaf + 1 jar of jam = RM 120. Set the bundle once; customers pick "Christmas hamper" as a single line item. Inventory tracks per-component.

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Custom item fields double as allergen disclosure

Add an "allergens" field to each item showing nuts/gluten/eggs/dairy. Customers see it before they order. No more allergen questions filling your inbox.

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How a bakery uses WhatsMenu through the week

Tuesday a customer pre-orders a Friday birthday cake — fills in recipient name, message ("Happy 30th, Sarah"), flower colour (cream), pickup at 5pm Friday. The order arrives in the dashboard with everything structured; no clarifying chat needed. Wednesday the Christmas hampers go live (scheduled availability — they show Nov 15 onward); 18 hampers sell that night. Thursday afternoon the daily-limit cap on Friday sourdough hits 24 — orders auto-stop, no overpromising. Friday morning the kitchen prints the day's orders by pickup slot — 10am, noon, 3pm, 5pm — each cake with its own structured detail card. Sarah's 30th birthday cake comes out perfect because nobody had to interpret a chat message.

Frequently asked questions

Can customers add a personalized message to a cake order on WhatsMenu?

Yes. Custom Item Fields lets you define per-cake fields: recipient name, message text, occasion, flower colour, dietary needs. Customer fills them at checkout. Each order arrives structured in the dashboard.

Can I cap small-batch items so they don't oversell?

Yes. Daily Limit caps either total orders or specific items per day. Cap sourdough at 24 per Friday; once the cap hits, the storefront shows "fully booked" and the item disappears from new orders.

How do pickup time slots work?

Configure pickup slots in Scheduled Availability (e.g. 10am, noon, 3pm, 5pm). Cap each slot at the number of orders you can hand out in 15 minutes. Customers pick a slot at checkout; once full, that slot disappears.

Can I sell gift hampers as a single bundle?

Yes. Bundles lets you group items at a fixed bundle price. Stock auto-deducts from each component. Customers see one "Christmas hamper" line item; you ship the components.

Can customers see allergens before ordering?

Yes. Use Custom Item Fields to add allergen tags (nut-free, gluten-free, eggless, dairy-free) to each item. Visible at the storefront before the customer adds to cart.

Does WhatsMenu integrate with delivery for orders that customers don't pick up?

Yes. Connect Lalamove or Detrack for instant delivery; customers pick "delivery" instead of "pickup" at checkout. Or use your own driver via the storefront delivery flow.

Other industries that fit

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WhatsMenu is an independent product of Websumo Solutions. It is not affiliated with, endorsed by, or sponsored by WhatsApp Inc. or Meta Platforms, Inc.