Industries · Retail
A boutique's catalog isn't just product photos — it's sizes that need to be in stock, customers asking "is this still available in M?", seasonal collections turning over, and Instagram traffic that needs somewhere to land. WhatsMenu gives you a real storefront with stock per variant, a cart, checkout, and the controls a fashion business actually uses.
Five frictions specific to running a clothing or boutique business online.
You sold the last Medium yesterday. The site still says "in stock." A customer orders Medium tonight; you have to message saying it's gone. They lose trust and you lose the sale.
Twenty messages a day, half asking the same questions. Without per-variant stock visible on the storefront, every enquiry takes a manual reply.
New collection every quarter. Last season's items go on sale. You manually mark down 80 SKUs, set up a coupon, hope you didn't miss any.
Your top 20% of customers buy 80% of your stock. They never get recognition — no points, no early access, no thank-you. They'll switch the moment a competitor offers loyalty.
Without size-fit info on the product, returns rate climbs. Manual size charts get ignored. The customer orders the wrong size, returns it, you process the refund — three sets of friction for one sale.
Each pain point above maps to a feature you turn on when needed.
Each size/colour combination is its own SKU with its own stock count. Sells out → automatically marks unavailable. Customer can't order the last Medium twice.
Learn more →Add fields to each item: model height/size, fabric, care instructions, fit (true to size / runs small / runs large). Visible on the product page; customers self-qualify before buying.
Learn more →Create "ENDOFSEASON25" coupon for 25% off the previous-season category. No SKU-by-SKU markdown; revert with one toggle when the sale ends.
Learn more →Customers earn points on every paid order; redeem at checkout for a discount or store credit. No plastic card; runs on the same storefront.
Learn more →Post-purchase review prompts collect "fit" feedback. Visible on the product page. Future shoppers see "runs small, size up" from a verified buyer — fewer wrong sizes ordered, fewer returns.
Learn more →You drop the spring collection on Wednesday — 30 new SKUs, each with sizes XS through XL, photos, fabric and fit info. By Friday you've sold all the M and L of the bestselling top; stock-management hides those variants automatically. Saturday a regular logs in; she sees her loyalty balance, gets early access to next week's drop. End of season: you flip on "ENDOFSEASON25" coupon for the prior collection — one toggle, every applicable item now sells at 25% off without re-pricing each SKU. New shoppers see fit reviews ("runs small for European M") on each item; return rate drops. Repeat customers earn enough points for store credit; they come back twice as often.
Yes. Stock Management treats each variant (size + colour combination) as its own SKU. Sell the last Medium → it auto-disables. No more selling what you don't have.
Yes. Custom Item Fields let you add per-item fields — fabric, fit (true to size / runs small / runs large), model height/size, care instructions. Visible on the storefront before the customer adds to cart.
Use Coupons. Create one coupon code with a percentage off; scope it to the category (e.g. "Spring 2026"). Customer enters the code at checkout; the discount applies to all items in that category. End the sale by deactivating the coupon — no SKU-by-SKU revert.
Returns are handled outside the cart — we don't enforce a return policy. You can configure a return window, accept returns by chat, and process refunds via your payment gateway (Stripe, PayPal, etc.). Most boutiques pair this with structured returns chats on WhatsApp.
Yes. Each item and category has its own URL — paste the link in your Instagram bio, story, or post. Visitors land directly on the product or collection page. Combined with Instagram's Pinterest-style discovery, traffic-to-sale flow is direct.
Flat monthly subscription, no per-order fee, no marketplace cut. Your payment gateway charges its standard processing fee (e.g. Stripe ~2.9%). Compared to Shopify's additional per-transaction fee or marketplace 15%+ cut, WhatsMenu is meaningfully cheaper at any volume.
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Learn more →Per-variant stock, fit info, coupons, loyalty — all in one platform. 7-day free trial, no card required.
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