Industries · Retail

Online catalog and ordering for fashion boutiques.

A boutique's catalog isn't just product photos — it's sizes that need to be in stock, customers asking "is this still available in M?", seasonal collections turning over, and Instagram traffic that needs somewhere to land. WhatsMenu gives you a real storefront with stock per variant, a cart, checkout, and the controls a fashion business actually uses.

Where boutique operations get complicated

Five frictions specific to running a clothing or boutique business online.

Size/variant stock that goes out of sync

You sold the last Medium yesterday. The site still says "in stock." A customer orders Medium tonight; you have to message saying it's gone. They lose trust and you lose the sale.

Customers asking "do you have this in size 8?" by DM

Twenty messages a day, half asking the same questions. Without per-variant stock visible on the storefront, every enquiry takes a manual reply.

Seasonal collections and end-of-season sales

New collection every quarter. Last season's items go on sale. You manually mark down 80 SKUs, set up a coupon, hope you didn't miss any.

Repeat customers who don't feel rewarded

Your top 20% of customers buy 80% of your stock. They never get recognition — no points, no early access, no thank-you. They'll switch the moment a competitor offers loyalty.

Returns, exchanges, and "is this dress true to size?"

Without size-fit info on the product, returns rate climbs. Manual size charts get ignored. The customer orders the wrong size, returns it, you process the refund — three sets of friction for one sale.

How WhatsMenu fits a fashion boutique

Each pain point above maps to a feature you turn on when needed.

Stock management with per-variant tracking

Each size/colour combination is its own SKU with its own stock count. Sells out → automatically marks unavailable. Customer can't order the last Medium twice.

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Custom item fields surface size, fit, and care info

Add fields to each item: model height/size, fabric, care instructions, fit (true to size / runs small / runs large). Visible on the product page; customers self-qualify before buying.

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Coupons run end-of-season sales without manual markdowns

Create "ENDOFSEASON25" coupon for 25% off the previous-season category. No SKU-by-SKU markdown; revert with one toggle when the sale ends.

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Loyalty points reward your top customers

Customers earn points on every paid order; redeem at checkout for a discount or store credit. No plastic card; runs on the same storefront.

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Reviews on each item show real-buyer fit feedback

Post-purchase review prompts collect "fit" feedback. Visible on the product page. Future shoppers see "runs small, size up" from a verified buyer — fewer wrong sizes ordered, fewer returns.

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How a boutique uses WhatsMenu through a season

You drop the spring collection on Wednesday — 30 new SKUs, each with sizes XS through XL, photos, fabric and fit info. By Friday you've sold all the M and L of the bestselling top; stock-management hides those variants automatically. Saturday a regular logs in; she sees her loyalty balance, gets early access to next week's drop. End of season: you flip on "ENDOFSEASON25" coupon for the prior collection — one toggle, every applicable item now sells at 25% off without re-pricing each SKU. New shoppers see fit reviews ("runs small for European M") on each item; return rate drops. Repeat customers earn enough points for store credit; they come back twice as often.

Frequently asked questions

Can I track stock per size and colour?

Yes. Stock Management treats each variant (size + colour combination) as its own SKU. Sell the last Medium → it auto-disables. No more selling what you don't have.

Can I show size charts and fit info on each item?

Yes. Custom Item Fields let you add per-item fields — fabric, fit (true to size / runs small / runs large), model height/size, care instructions. Visible on the storefront before the customer adds to cart.

How do I run end-of-season sales without manually marking down 80 items?

Use Coupons. Create one coupon code with a percentage off; scope it to the category (e.g. "Spring 2026"). Customer enters the code at checkout; the discount applies to all items in that category. End the sale by deactivating the coupon — no SKU-by-SKU revert.

Does WhatsMenu handle returns and exchanges?

Returns are handled outside the cart — we don't enforce a return policy. You can configure a return window, accept returns by chat, and process refunds via your payment gateway (Stripe, PayPal, etc.). Most boutiques pair this with structured returns chats on WhatsApp.

Can my Instagram traffic land directly on a product or collection?

Yes. Each item and category has its own URL — paste the link in your Instagram bio, story, or post. Visitors land directly on the product or collection page. Combined with Instagram's Pinterest-style discovery, traffic-to-sale flow is direct.

How does pricing work for a boutique using WhatsMenu?

Flat monthly subscription, no per-order fee, no marketplace cut. Your payment gateway charges its standard processing fee (e.g. Stripe ~2.9%). Compared to Shopify's additional per-transaction fee or marketplace 15%+ cut, WhatsMenu is meaningfully cheaper at any volume.

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WhatsMenu is an independent product of Websumo Solutions. It is not affiliated with, endorsed by, or sponsored by WhatsApp Inc. or Meta Platforms, Inc.