Industries · Retail
A beauty product's buying decision rides on shade, skin type, ingredients, and trust. WhatsMenu gives you the storefront tools to surface all of that — variant stock per shade, ingredient and skin-type fields per item, gift bundles, refill economics, and a loyalty programme. Customers buy faster; you message less.
Five frictions specific to beauty and cosmetics retail.
Customers ask "which shade for my skin tone?" by DM. Without skin-tone reference photos and ingredient context on the product, every enquiry needs a manual reply.
"Is this paraben-free?" "Vegan?" "Pregnancy-safe?" The information exists on the bottle but not on your storefront. Each customer asks the same questions.
Holiday gift bundles. Bridal kits. "Skincare starter set for oily skin." Each is a curated bundle of items at a fixed price. Building them as separate SKUs is messy.
A face cream lasts 6 weeks. The customer should re-order. But there's no reminder, no loyalty discount on repeat, no "subscribe and save." They forget and re-order from a competitor.
"Spend RM 150, get a free sample of X." "Buy 2 lipsticks, get a free remover." The promo logic exists in your head, not in the cart. Customers miss out on what they qualify for.
Five features that move you from chat-replies to qualified orders.
Each shade is its own SKU with its own stock count. Lipstick in 5 shades = 5 stock counts. Sold-out shade auto-hides; in-stock shades stay buyable.
Learn more →Per item: skin type recommendation, key ingredients, paraben/sulphate-free flags, vegan/cruelty-free, pregnancy-safe. Visible before checkout. Self-qualifying customers reach the cart with fewer questions.
Learn more →Bridal kit = 1 cleanser + 1 toner + 1 serum + 1 moisturiser at RM 280. Sold as a single bundle line item. Stock auto-deducts from each component.
Learn more →Customers earn points on every paid order; redeem for a discount on the next refill. They come back automatically — no email-based reminder needed.
Learn more →Configure coupons with minimum-spend rules, free-item triggers, or percentage-off categories. The cart enforces the logic; customers don't miss what they qualify for.
Learn more →Tuesday a new lipstick line launches — 12 shades, each with its own SKU and stock. The product page shows skin-type recommendations and ingredient list per shade. By Friday two shades have sold out; auto-hidden, the other 10 keep selling. Saturday a customer browses the bridal kit bundle (1 cleanser + 1 toner + 1 serum + 1 moisturiser at a fixed price); buys it as a single line item; you ship the components. Sunday a regular customer (her 4th order) earns enough points for a 10% off coupon on her next purchase. Two weeks later she returns to refill the cleanser — applies the loyalty coupon, completes the order. Repeat business compounds; messaging volume drops.
Yes. Stock Management treats each shade as its own SKU with independent stock. The customer picks shade on the product page; sold-out shades auto-hide.
Yes. Custom Item Fields let you add per-item fields — ingredients, skin type, allergen flags (paraben-free, vegan, etc.), pregnancy-safe. Visible on the product page before the customer buys.
Yes. Bundles let you group multiple items into a single SKU at a fixed price. Stock deducts from each component automatically.
WhatsMenu doesn't enforce subscription billing yet — but Loyalty Points reward repeat behaviour, and coupons handle "20% off your next refill" mechanics. Many beauty brands run refill flows via WhatsApp broadcasts plus loyalty redemption rather than auto-billing.
Yes. Coupons support minimum-spend rules and free-item triggers. Configure once in Settings → Apps; the cart enforces the logic at checkout.
Flat monthly subscription, no per-order fee. Payment gateway charges its standard processing fee (e.g. Stripe ~2.9%). Cheaper than Shopify's tiered subscription + per-transaction surcharge for any boutique-scale operation.
A boutique's catalog isn't just product photos — it's sizes that need to be in stock, customers asking "is thi...
Learn more →A salon sells services AND products. WhatsMenu gives you a service menu (haircut, colour, treatment) priced pe...
Learn more →Jewelry sells on photography, trust, and conversation. WhatsMenu gives you the catalog with high-resolution ga...
Learn more →Shade variants, ingredients, gift bundles, loyalty — all in one platform. 7-day free trial, no card required.
Create your storefront
© 2026 WhatsMenu.page. All rights reserved.
Websumo Solutions (Co. Reg. No. 201803015504)
G-09, Jalan Pandan Prima 1, Dataran Pandan Prima
55100 Kuala Lumpur, Malaysia
WhatsMenu is an independent product of Websumo Solutions. It is not affiliated with, endorsed by, or sponsored by WhatsApp Inc. or Meta Platforms, Inc.